Thought Leadership Articles | The CLASS Consulting Group

6 Keys to Effective Fundraising for Nonprofits

Andre McFayden

Nov 232 min read

6 Keys to Effective Fundraising for Nonprofits

Fundraising is a critical component for non-profits to sustain and grow their operations. Successful fundraising involves both strategic...

Resolving Recruitment and Retention Problems in Nonprofits

Zaneta Bertot

Nov 83 min read

Resolving Recruitment and Retention Problems in Nonprofits

Nonprofit organizations play a crucial role in addressing societal issues and supporting communities in need. However, they often face...

How to Craft a Content Strategy for Nonprofits: Engage and Raise Awareness

Natalia Kotsiuban

Oct 283 min read

How to Craft a Content Strategy for Nonprofits: Engage and Raise Awareness

“The aim of marketing is to get and keep a customer” – Peter Drucker. In today's digital world, effective communication is the lifeblood...

Volunteer management best practices: recruiting, training and motivating your valuable volunteers

Jess Burch

Oct 222 min read

Volunteer management best practices: recruiting, training and motivating your valuable volunteers

Volunteers are backbone of many organizations, providing invaluable support and help to further the mission without financial...

5 Keys to Effective Marketing for Nonprofits

Andre McFayden

Oct 142 min read

5 Keys to Effective Marketing for Nonprofits

Marketing for non-profits requires a unique approach compared to for-profit businesses. The primary goals are typically to raise...

Challenges Faced by Nonprofits in the Bay Area

Daniel Truong

Sep 53 min read

Challenges Faced by Nonprofits in the Bay Area

History and Evolution of Nonprofits in the Bay Area The Bay Area has a rich history of activism, social movements, and community...

Zaneta Bertot

Aug 213 min read

3 Steps to build a lean nonprofit

According to James P. Womack, a leading authority on lean management, ' The lean law of organizational life is that problems can only be...

The Storytelling Spark: Igniting Compassion to Fuel Change

Natalia Kotsiuban

Aug 142 min read

The Storytelling Spark: Igniting Compassion to Fuel Change

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” -...

Burnout Management in Nonprofits: A Transition based Approach

Zaneta Bertot

Aug 43 min read

Burnout Management in Nonprofits: A Transition based Approach

Burnout is a pressing issue in the nonprofit sector, where employees and volunteers often juggle demanding workloads, limited resources,...

20th Anniversary Special Community Leadership Spotlight: Deepali Sachdeva

Aisha Coons

Jul 31, 20226 min read

20th Anniversary Special Community Leadership Spotlight: Deepali Sachdeva

As a part of our Community Leadership Spotlight Series (CLS), and in celebrating our 20th anniversary of CLASS, we spoke Deepali Sachdeva.

IT Security Strategy for Non-Profit Organizations

Deepali Sachdeva

Jul 14, 20224 min read

IT Security Strategy for Non-Profit Organizations

Keeping data safe is a social responsibility of any non-profit organization (NPO). Learn more here.

Leadership based on the management of values: how to build relationships

Alina Cherednichenko

May 21, 20224 min read

Leadership based on the management of values: how to build relationships

Whenever we talk about a nonprofit organization (NPO), we always talk about the culture of relationships.

An Impact Story: Mentoring Future Generations of Professionals

Aisha Coons

Mar 31, 20223 min read

An Impact Story: Mentoring Future Generations of Professionals

Learn how a comprehensive marketing strategy empowered a nonprofit e-mentoring network to revamp its website and reach its target market.

Aisha Coons

Feb 17, 20223 min read

How to Improve Your Website: SEOs

Let’s say, you may need to improve your website for your nonprofit marketing strategy.

An Impact Story: Four Ways CLASS Helped a Non-profit Focused on Helping Children and Families

harshithaashok

Jan 21, 20223 min read

An Impact Story: Four Ways CLASS Helped a Non-profit Focused on Helping Children and Families

“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn't as individuals.” –...

Guni Bal

Jan 13, 20223 min read

How Nonprofits Can Leverage Social Media for Brand Perception! LinkedIn and Twitter – Part 2

"I’m obsessed on LinkedIn. The organic reach is insane!" - Gary Vee. So why are the words of author and influencer Gary Vee so important?...

Community Leadership Spotlight: Roberta Wentzel-Walter

Aisha Coons

Dec 23, 202111 min read

Community Leadership Spotlight: Roberta Wentzel-Walter

“A leader is a witness and guide for those served, helping to cultivate and develop their strengths while modeling the active pursuit of...

An Impact Story: Enabling a School to Educate, Feed, and Care for Haiti’s Future

harshithaashok

Oct 20, 20213 min read

An Impact Story: Enabling a School to Educate, Feed, and Care for Haiti’s Future

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”, Kofi Annan....

Guni Bal

Oct 13, 20214 min read

How Nonprofits Can Leverage Social Media for Brand Awareness! Instagram and Facebook - Part 1.

Author and influencer Gary Vee said, "if the content is king, then context is God." We could not agree more. A nonprofit can have all...

Community Leadership Spotlight: Lauren Weston

loriakutch

Sep 12, 202116 min read

Community Leadership Spotlight: Lauren Weston

"I view everyone as a potential leader, regardless of title, and have always seen my role as using my skills and expertise to elevate...